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AUSPEX is leading the way in defining a new Code of Practice for political campaigning.

 

With the General Data Protection Regulation (GDPR) Europe is now covered by the world’s strongest data protection rules – giving people the right to know how their data is being collected, used and stored.

 

We fully support GDPR and extend those safeguards to all countries and clients for whom we work worldwide. Furthermore, we believe that political campaigns should operate to even higher standards of transparency and accountability – that people have the right to know where political adverts are coming from and who is paying for them. In short, the best defence against fake news is a well-informed populace.

We operate to a code of ethical practice in data-driven communications governed by the following five values:

We only work for legitimate governments, political candidates and organisations.

1.

We focus our efforts on projects which aim to deliver positive social change.

2.

We comply with all local laws and regulations relating to campaigning – including data privacy and protection, electoral law, anti-corruption measures, and the legitimate use of campaigning techniques.

3.

We actively resist all unethical activity designed to undermine the electoral process, intentionally mislead the electorate or restrict open and honest political discourse.

4.

We ​oppose the dissemination of fake news and unattributed content. 

5.

We believe that if used responsibly, modern data-driven communication has the potential to strengthen civil society, improve transparency and accountability, reduce conflict, counter violent extremism and help build more resilient societies. No lasting programme of socio-economic reform can succeed without the support and participation of a country’s citizens – and we can help parties and governments understand them better, communicate with them more effectively, and ultimately, move them to action.

We believe in and support free and fair democratic elections and open and honest political discourse in which people can make informed judgments about candidates, their ideas and policies. We believe that ‘big data’ has transformed the ability of governments and businesses to deliver better value goods and services – more targeted, effective and efficient – but also that data analytics needs to be demystified and properly understood, with effective data protection safeguards in place.