"Former staff from Cambridge Analytica (CA) have set up another data analysis company. Auspex International will be "ethically based" and offer "boutique geopolitical consultancy" services, according to its website."
From Cambridge Analytica’s Ashes, An Odd Pair Promises An ‘Ethical’ Startup
"He’s just launched Auspex International with a cadre of ex-Cambridge Analytica folk. It does much the same work, applying data analysis to PR for its clientele, including political campaigns. But Auspex will have an ethical streak, says Al Khatib, who’s giving Forbes the first in-depth interview on his big venture."
'The dying days of Cambridge Analytica were like Chinese water torture'
"At times like these, rather than abandoning the battlefield, those who can should hold the line – which is why a handful of colleagues and I set up AUSPEX International: to use the tools of 21 st century communications to deliver positive social change."
Cloak And Data – Lessons Learned From The Cambridge Analytica Affair
"One of the most disorientating effects of the whole experience was the vast disconnect between the Spectre-like CA of the popular imagination and the reality of a small-to-medium-sized digital advertising agency, with 20-odd nationalities and most in their early thirties, where employees gave Friday afternoon talks on their specialist subjects, from neuroscience to astrophysics, and new recruits pushed drinks trolleys around the building to get to know their colleagues. Sadly, a great staff culture doesn’t sell newspapers or make great clickbait."
I used to work for Cambridge Analytica – believe it or not, data can be used for good in politics
"Data is a tool and it is time it was used in a meaningful way for good. Campaigners can and must tap into this – identify that which unites us, create stories that bring that thread of commonality to life, and embrace digital technology to share those stories more widely. Pride in our common European heritage is the emotional glue that will win hearts and minds, and that is something people can vote for."
Britain’s new Conservative leader will need to sell Europe, not the European Union
"What gets lost is what sits underneath all our national identities, the powerful undertow of belonging to something bigger and more enduring: in short, our nascent ‘European’ identity. And with it, the key to an emotional appeal which could help overcome the acrimonious binary debate of ‘in vs out’ – and perhaps even save a Europe threatened by disintegration."
Sell Europe, not the EU: What Conservative Party members should consider when they elect Theresa May’s successor
"As a man who deals in data, I say this without irony – we are all, fundamentally, emotional creatures. Facts and figures can and should be used to educate and substantiate, but to really connect with people there has to be a cause they can believe in. We all know what those who backed anti-EU MEPs last month were voting against, but what were those who cast their ballot in favour of pro-EU parties voting for? What is it that binds us?"
"A successful data-driven approach means creating an ongoing cycle of listening, designing and promoting policy, and communicating the results. The dividend of such an end-to-end approach would not only be a reduction in carbon. It would also mean fewer people being driven to the extremes of civil unrest, cheered on by fewer supporters at home; because they feel that the political system is listening effectively and rebalancing itself accordingly."
Without Data you are just another person, with an opinion
"In business, he who makes better decisions, wins. Good decisions are supported by facts. One who has access to data that enables him to understand a phenomenon of interest, to a market or social complexity, can more easily and quickly spot trends, chances and threats and set his sails to travel faster toward the goal. Therefore, data has value when used for these purposes and when they are relevant to the problem we want to solve."