Data Science

AUSPEX uses a variety of Artificial Intelligence and Data Science methods to make sense of patterns in the data.

​From interpreting latent motivations and topics in language and speech, breaking down how individuals construct opinions, to mapping the structure of influence and understanding the diffusion and spread of ideas, we use the most advanced models to generate the deepest insights.


The world is only now beginning to explore the capabilities of AI and machine learning to unlock the potential of previously ‘stranded’ data. By using the most advanced data science and predictive modelling techniques we can organise and interpret messy data from multiple sources, cut though the noise to distil it into meaningful insights, develop a deeper understanding of individuals and groups, and ultimately model, segment and target an entire population.


  • Behavioural Research

    Truly effective campaigns rely on understanding populations at the deepest levels. Our models and analysis are only as powerful as the data they process.

  • Targeted Communications

    Our strategy is designed to place the most persuasive messages in front of the right audiences in the most cost-effective way.

  • Capacity


    ​Capacity and team building is central to our ethos and built into every campaign design.

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