Behavioural Research

Truly effective communications campaigns rely on understanding populations at the deepest levels. Our models and analysis are only as powerful as the data they process.

Our expertise in behavioural and psychographic research gives us a deeper understanding of the issues at hand; how opinions are formed, and how we can engage populations to truly understand what people think and feel.

Research at AUSPEX goes far beyond the normal methods of surveys and questionnaires. We combine these with a wide range of both traditional and innovative techniques, from crisis groups to online autoethnography and social media conversation mapping.

This combination allows us to form a more complete picture of what is being said, by whom, and what it tells us about their attitudes and behaviours.

AUSPEX International is a corporate member of ESOMAR and a company partner of MRS.